Gtech (Hereford & Worcester Growth Business of the Year) appointed One Creative Environments Ltd. (One) to create its focal-point, headquarters building in Worcestershire using its multi-disciplinary, 360 degree way of working.
One has an enviable track record in designing facilities that sit easily in their landscape. This exemplar project incorporated a stylish new scheme to house Gtech’s increasing workforce, improved support services, an expanding R&D department and storage space for more products— all following a ‘green’ design ethos. One’s innovative but sustainable approach to design reflects Gtech’s own design values and so was a natural fit to work in partnership with One on creating the new base.
From the outset, Gtech communicated a vision of simplicity and elegant beauty with a building that is easy to understand with a welcoming and friendly feel. It needed to be firmly rooted in the site, responding to the surrounding landscape and reflecting a relaxed and natural feel.
As part of the briefing process with Gtech, One established key design precedents to inform the look, feel and quality of the new headquarters building. Mood boards and images were used to explore materials, simple colours and solid and transparent elements to break up the elevations and building mass.
The building has a simple massing comprising of a two storey office and R&D facility to the south of the site. Throughout the design evolution it has been important to focus the building footprint and mass onto the north east corner of the site to give extra prominence and profile to passing traffic. It was necessary to sensitively nestle in the landscape and green network allowing uninterrupted views of the landscape backdrop beyond and views towards St Nicholas Church.
When there was a potential conflict between one of the key visual receptors and St. Nicholas Church, the building height was reduced to one storey, and now assists in framing views of the church. The building form and mass is a very simple, elegant and a beautiful shape with simple clean lines.