Café Nino is an established South African coffee shop brand with ambitious plans for the UK. To realise those aspirations, they needed an interior design style that promised quality and exclusivity, and was flexible enough to be used in a multitude of locations nationwide.
Camberley & Tunbridge Wellls
Before starting work in the studio, the interiors team needed to fully understand the brand – and the marketplace – in order to develop a contemporary version of the Italian pavement café. Café Nino had to stand out on a crowded high street as a meeting place for professionals and smart shoppers. After researching currently successful chains, the team also looked forward to what customers might expect in the future.
The final design concept draws from a simple palette of natural materials and cool colours – sophisticated greys and browns replacing the rustic Italian terracottas that the chain had previously used. Furniture and lighting is comfortable and practical but with a sense of urban style, more ‘fashionable Milan apartment’ than ‘historic Tuscan farmhouse’. The result is relaxed and unimposing: chic, but not intimidating.
The completed designs enabled Café Nino to secure its place in the UK coffee house market by giving the outlets a more sophisticated, exclusive style.
The completed cafés were a hit not only with the client, but with customers too. The refurbished branches saw an immediate increase in turnover, and Café Nino announced plans to roll out the concept across the country.